Match vs Bumble
The parent company that owns Tinder and Match.com is interested in purchasing Bumble, which is a dating app. Bumble is different from other dating apps because it gives the women the power. They have to respond first. However, Match Group’s approach to Bumble, founded by Whitney Wolfe, is not exactly conventional. They did make an initial offer to purchase Bumble, but when that did not work out, they filed a lawsuit against Bumble. The lawsuit is for patent infringement and for secret plans that were allegedly stolen by Bumble.
Match and Bumble have a long and complicated history. Wolfe was a co-founder of Tinder. In 2014, Wolfe filed a sexual harassment suit against Tinder stating that she lost her job because she was a woman. The same year Wolfe founded Bumble.
Even after filing the lawsuit, Match is still interested in buying Bumble, Wolfe, however, is not interested in selling, especially to a company that she refers to as being a bully. Whitney Wolfe made it clear that she was to stand up for empowerment and not cave to bullies. Match is hoping that Wolfe would sell as a way of making the lawsuit disappear. Instead, Bumble plans to fight.
Wolfe went to school at Southern Methodist University and majored in International Studies. She was 19 when she became an entrepreneur. She made bamboo tote bags to assist those needing help after the BP oil spill. She and Patrick Aufdenkamp founded the Help Us Project. Locally she was having a lot of success, but once Nicole Richie and Rachel Zoe were seen carrying her bags, she received national recognition. She was only 22 when she co-founded a company called Cardify. When that startup failed, she co-founded Tinder. She had no idea that the app was going to become such a success. Bumble was created after her departure from Tinder.